Letterheads are an essential part of projecting the right image for any business. The great news is that almost all letterhead printers will help customers with their letterhead design. If you are looking for an effective letterhead design for your stationary, here are five killer tips to get you started.
Tip #1. Increase Your Website Traffic
Effective letterheads should include your company logo, name, phone and fax numbers as well as your postal, email and website addresses. The size and position of the font showing your website and email address are critical to the amount of website traffic your website will receive. You can boost website traffic significantly by asking a graphic designer to emphasize the position of your web address on your letterheads. This works by dramatically increasing the number of clients and customers who notice this information on your letterheads.
Tip #2. Market Your Business
If your existing letterhead isn’t marketing your business, you are missing a trick. In addition to the details listed above, an effective letterhead should include a powerful statement about your firm. It could be your company’s vision or mission statement or simply a concise description of who you are and what you do. In addition to your other branding materials and your website, this helps you differentiate your brand and stay in customers’ minds.
Tip #3. Experiment With Positioning
Most letterheads have the logo and details centered at the top but this rule isn’t set in stone. You may wish to put your logo in the left or right sidebar, or place contact details at the bottom of the page instead of at the top. A great way to send a powerful message to your customers and clients is to have your logo watermarked in the center of the page. This will ensure that it remains visible beneath the printed text.
Tip #4. Invest In Quality Paper
There are few better ways to grab people’s attention than by having your letterheads printed on quality paper stock. Clients notice this immediately upon picking up the paper and it will affect the way they treat the information. Choose a paper made from recycled materials and you’ll often find that it comes with the option of having a small stamp or watermark included at the bottom. This tells your clients that you care about the environment and are careful about the impact you are having on the world. Going green with quality paper is one of the smartest moves you can make.
Tip #5. Be Bold With Printing Techniques
If you budget permits, you may want an embossed, die-cut or foil-stamped logo for your letterheads to make a strong visual impression. These techniques must be used sparingly and may not be suitable for all companies. For example, foil stamping would look tacky and unprofessional for a company in the financial services industry but may work well for an innovative design or technology company keen to enhance their brand awareness. According to companies specializing in letterhead printing in Red Deer, printing techniques have a strong impact on the effectiveness of a letterhead.